Charlie White is an award-winning producer/director, consultant and author who’s achieved success in four distinct media disciplines: broadcast, music performance, journalism and entertainment management.
As a consultant, Charlie’s most important client is the world-famous illusionist Simon Pierro, known as “The iPad Magician,” for whom Charlie serves as talent agent and personal manager. Charlie introduced Simon to U.S. audiences, securing appearances for Simon on The Ellen DeGeneres Show, NBC TODAY, The Wall Street Journal‘s “Lunch Break” and Penn & Teller’s “Fool Us”.
In his 22-year career as an author, Charlie’s written more than 9,000 published articles, totaling more than 3 million words. He’s written for dozens of print publications, including Wired, Popular Science and Maximum PC magazines. Online, he was the traffic-leading author and Senior Editor of Mashable, was the most popular author at gadget site Gizmodo, and was the traffic-leading Deputy Editor of NBC Universal’s DVICE.
The capstone of his writing career was the publishing of two editions of Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog, the critically acclaimed book he wrote along with John Biggs (TechCrunch/The New York Times). The 100,000-word book is highly regarded as the definitive guide for writers who want to get into the business of professional online journalism.
In his 30-year broadcast career, Charlie’s experience included directing six national TV series for PBS. They included long-running directing assignments with The Nightly Business Report, Star Gazer, Dollar Signs, Sewing With Nancy and Techno@bytes, and executive producing and directing the hit national PBS cooking series, Ecole de Cuisine. His specialty was promotional spot creation, for which he won a Chicago/Midwest Emmy Award. He also won the coveted Gold Medallion from the Promax/Broadcast Designers Association for promo of the year, as well as the First Place Award for Excellence from the Wisconsin Broadcasters Association for writing, producing and directing the best promo of the year.
While beginning his television career, instead of starving Charlie was a radio announcer for classical and jazz stations in Miami and North Carolina. He was also a professional saxophonist, playing with small groups and big bands. The 15-year musical adventure included a seven-year gig with “Los Cumbiamberos,” a Latino orchestra with which he recorded five albums, and one of those was for CBS Records.
Charlie’s currently living an unusually happy life in a small village on the windswept prairie of the central United States, just outside Milwaukee. Nestled between the whispering evergreens and amber waves of grain — but not too far from a major airport and fast Internet access — is the Midwest Test Facility, where Charlie delights in enhancing the lives of readers, audiences, entertainers and entrepreneurs.