Charlie White is an award-winning producer/director, technology critic, consultant and author/photographer who’s achieved success in four distinct media disciplines: broadcast, music performance, journalism and entertainment management.
Charlie’s CEO of Tempamatic, Inc., a media-creation, management and consulting corporation he founded in 2008. Notable clients include the world-famous illusionist Simon Pierro, known as “The iPad Magician.” For three years, Charlie served as his talent agent and personal manager. He introduced Simon to U.S. audiences, securing appearances for the popular magician on The Ellen DeGeneres Show, NBC TODAY, The Wall Street Journal‘s “Lunch Break” and Penn & Teller’s “Fool Us”.
In his 30-year broadcast career, Charlie’s experience included directing six national TV series for PBS. A career highlight was executive producing, directing and securing funding for both seasons of the hit national PBS cooking series, Ecole de Cuisine:
Professional Cooking for the Home Chef with Jill Prescott. Other highlights included long-running directing assignments with PBS series The Nightly Business Report, Star Gazer, Dollar Signs, Sewing With Nancy and Techno@bytes. His specialty was promotional spot creation, for which he won a Chicago/Midwest Emmy Award. He also won the coveted Gold Medallion from the Promax/Broadcast Designers Association for promo of the year, as well as the First Place Award for Excellence from the Wisconsin Broadcasters Association for writing, producing and directing the best promo of the year.
In his 24-year career as an author, Charlie’s written more than 9,000 published articles, totaling more than 3 million words. He’s written for dozens of print publications, including Wired, Popular Science and Maximum PC magazines. Online, he was the traffic-leading author and Senior Editor of Mashable, was the most popular author at gadget site Gizmodo, was the traffic-leading Deputy Editor of NBC Universal’s DVICE, and was one of the founders of the groundbreaking late-’90s content-creation hub, Digital Media Net.
The capstone of his writing career was the publishing of two editions of Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog, the critically acclaimed book he wrote along with John Biggs (TechCrunch/The New York Times). The 100,000-word book, published twice by Focal Press, is highly regarded as the definitive guide for writers who want to get into the business of professional online journalism.
In addition, Charlie’s created a photographic exploration and physical fitness project called SuburbanExpedition, which he founded in 2014. The series of daily photos features a 10,000-mile walk over seven years through the parks, trails and country roads in the suburbs near Milwaukee, Wisconsin. He’s documenting the lush Midwestern scenery with a smartphone and sharing his adventure on Instagram. His goal is to hike a total of 10,000 miles by May 15, 2021, his 65th birthday. This daily Suburban Expedition began on March 31, 2014, and so far, he’s walked more than 8,000 miles (as of late 2019). Learn more about SuburbanExpedition here.
While beginning his television career, instead of starving Charlie was a radio announcer for classical and jazz stations in Miami and his hometown of Greensboro, North Carolina. He was also a professional saxophonist, playing with small groups and big bands. The 15-year musical adventure included a seven-year gig in Miami with “Los Cumbiamberos,” a Latinx orchestra with which he recorded five albums, and one of those was for CBS Records.
Charlie’s currently living an unusually happy life in a small village on the windswept prairie of the central United States, just outside Milwaukee. Nestled between the whispering evergreens and amber waves of grain — but not too far from a major airport and fast Internet access — is the Midwest Test Facility, where Charlie delights in enhancing the lives of readers, audiences, politicians, entertainers and entrepreneurs.